Bloomreach specializes in e-commerce personalization and marketing automation using artificial intelligence (AI). The company offers a suite of products that enable businesses to personalize customer experiences across various channels, including email, SMS, applications, and websites, by using real-time customer and product data. Their solutions are used by brands worldwide to drive growth, revenue, and customer loyalty, particularly in the retail and digital commerce sectors.
The posting explicitly states responsibilities such as 'identify new vendors to continue improving cost, reliability, and deliverability', 'onboard and manage all messaging vendors', and 'lead implementation of the integration with engineering' which indicate an active process of evaluating and implementing mobile messaging platforms.